ひろぎんホールディングス has announced plans to develop tourism content in the Seto Inland Sea region and, in cooperation with JTB, begin a pilot program for a potential charter cruise business toward October 2028.
ひろぎんホールディングス aims to promote touring and longer-stay tourism that makes use of regional tourism resources, and is working with JTB to develop tourism products, attract visitors and expand tourism spending. The company, which already has a track record of supporting projects such as hotel development, is working to create new initiatives that enhance the appeal of the Seto Inland Sea region.
The holding company has established a group-wide structure, including 4 subsidiaries such as Hiroshima Bank, capable of supporting development projects from inception through completion, and is building a track record in preparing to receive tourists and creating lively communities.
The company signed a cooperation agreement with JTB on 14 October and plans to use the 2 companies' expertise and networks to develop tourism products, attract visitors and expand tourism spending. It has indicated that a pilot program for a charter cruise, with a view to future commercialization, is expected to begin in or after October of that year.