The president of Mom’s Touch, a popular Korean burger and chicken brand, discussed the company’s prospects in the Japanese market. Since opening its Shibuya store in April 2024, the brand has expanded to a total of 5 stores in Japan, including locations in Harajuku, Shimokitazawa, Chigasaki and in front of Akitsu Station. The company has outlined plans to open 11 new stores by the end of this year and build a network of 100 stores by the end of 2027.
The president of Mom’s Touch, which enjoys greater popularity than McDonald’s in South Korea, discussed the brand’s prospects in the Japanese market. In Japan, the Shibuya store opened in April 2024, and the brand now operates a total of 5 stores, including locations in Harajuku, Shimokitazawa, Chigasaki and in front of Akitsu Station.
The president disclosed plans to open 11 additional stores by the end of this year as part of the company’s future expansion. This would enable the brand to build a network of 100 stores in Japan by the end of 2027.
Mom’s Touch is regarded in South Korea as a popular brand that has surpassed McDonald’s, and the company has indicated that it plans to pursue an aggressive expansion in Japan. Further developments in the Japanese market will be closely watched.
The focus will be on how the schedule for future store expansion and the strengthening of the operating structure affect the brand’s competitiveness in the local market.