The reported cancellation by Sanrio of its collaboration with VIVANT against a backdrop of pressure from China has highlighted the difficulty of protecting a brand. Voices of criticism have also been raised.
Sanrio reportedly cancelled its collaboration with the television drama "VIVANT." The cancellation is said to have been prompted by pressure from China, highlighting the difficulty companies face in external communications and brand strategy.
The article discusses criticism regarding China's influence among some of the reactions, and interest is growing in how the decision to carry out the collaboration was connected to external pressure.