Allied Architects announced a business partnership with Tsuburaya Productions. The companies aim to combine the Ultraman Series IP with consumer data and provide end-to-end support, from strategy development through initiative execution and effectiveness measurement.
Allied Architects and Tsuburaya Productions Co., Ltd. announced a business partnership. The aim is to strengthen marketing support for companies and drive business growth by leveraging the Ultraman Series IP.
Under the partnership, Tsuburaya Productions’ IP assets, which it manages or is authorized to use, will be combined with Allied Architects’ expertise in analyzing consumer data to provide end-to-end support, from developing application strategies through executing initiatives and measuring their effectiveness.
More specifically, the companies will integrate their respective expertise to design and implement marketing initiatives that leverage the IP, as well as measure and improve their results. The announcement is dated 11 September.
The announcement from the Branc editorial team indicates that the partnership aims to maximize IP value and build a new application model through the use of consumer data.