The seminar “ABC of Brand Banners and Brand Affiliates,” co-hosted by A Better Case and PIALA INC. for mail-order and D2C businesses, will be held on 29 October 2026 at PIALA INC.’s headquarters seminar room in Ebisu. Capacity is 40 people, and attendance is free.
A Better Case and PIALA INC. will co-host the free seminar “ABC of Brand Banners and Brand Affiliates: Breaking Through the ‘Invisible Ceiling’ on Customer Acquisition Advertising” for representatives of mail-order and D2C businesses. The seminar will be held on Thursday, 29 October 2026 at PIALA INC.’s headquarters seminar room on the 13th floor of Ebisu Garden Place Tower. Capacity is 40 people, attendance is subject to screening, and there is no participation fee.
The seminar will introduce the design of the process for building brand awareness and trust, the redesign of customer touchpoints combining brand affiliates and brand banners, and methods for engaging and measuring creators. Speakers will include Miyao Makoto (宮尾 誠) of PIALA INC. and Hara Shingo (原 慎吾) of A Better Case, with a panel discussion also scheduled.
The seminar is hosted by A Better Case and PIALA INC. A networking event with the speakers is scheduled to be held at the same venue after the seminar. It is intended for representatives of operating companies involved in mail-order and D2C businesses. Applications will be accepted through the official website and registration form.