原信ナルス will launch the new brand “ローランローゼ,” inspired by a long-established Western confectionery shop in Nagaoka. From 18 September, it will fully rebrand the 名店 corners at 48 stores and sell authentic Western-style confectionery.
原信ナルス, part of the Axial Retailing Group, will launch the Western confectionery brand “ローランローゼ,” inspired by a long-established confectionery shop that once operated in Nagaoka. From 18 September, the new brand will be introduced at the 名店 corners of all 48 stores, with a full product renewal featuring authentic cakes and other Western confectionery.
The rebranding will retain elements of the familiar “ボン・オーハシ” while presenting the products under a new brand with a European-style design and product range. The concept aims to combine Nagaoka’s local tradition with new Western confectionery offerings.
ローランローゼ will expand its authentic Western confectionery range from its launch in Nagaoka, focusing on sales through store corners.