Value Design is providing ONE PLUS INTERNATIONAL with a mobile CRM and proprietary Pay service usable across brands. The services have been introduced at 3 brands and 4 stores in Thailand, enabling centralised data management through a group-wide membership platform.
This press release announces that Value Design's overseas subsidiaries, including Value Design Thailand, have provided ONE PLUS INTERNATIONAL's 3 brands and 4 stores with a mobile CRM and proprietary Pay service that can be used across brands. The implementation establishes a framework for centrally managing customer data across the group and promoting customer referrals between brands.
The stated benefits of introducing the CRM include the ability to use multiple brands with a single membership registration, promotion of cross-selling and customer circulation between brands, a group-wide view of customers and more precise initiatives, flexibility in designing loyalty programmes for each brand, and the ability to combine a common membership platform with each brand's individuality.
ONE PLUS INTERNATIONAL operates 3 authentic Thai cuisine brands in Thailand: Baan Khanitha, Jaritjakin and Mimosa. Through the introduction of these services, the group aims to expand customer touchpoints within the group.
Value Design's services in Thailand use integration with LINE mini-apps, enabling the management and analysis of CRM functions and digital membership cards. As of August 2025, the number of stores using the services in Thailand had grown to approximately 830.
This announcement was published as a press release provided by PR TIMES.