The Nagoya-born standing yakiton chain is steadily expanding its customer fan base through a strategy of promoting individual staff members. Its stamp card records visits, and some customers have been confirmed to have visited for more than 1600 days.
The company structures its fans in 3 stages, expanding from fans of specific staff members to fans of individual restaurants and then to fans of the company as a whole. Through staff birthday events, store manager appointment events and limited-time menus developed by staff, it creates a welcoming atmosphere by encouraging customers to support individual employees.
The restaurant displays a section for limited-time menus developed by staff, including Monaka de Pizza and Crepe de Nikumiso. Each of these projects features a photograph of the person who developed it.
The stamp card known as Stamp 365 began in April 2021 and is designed to describe visits as reporting for work. Customers with perfect attendance each month receive a perfect-attendance award. Initially, the requirement was 5 days per month, with the number increasing thereafter according to years of service.
Some customers are said to have visited more than 1600 days, and the restaurant has reportedly opened even on typhoon days.