The global air fryer market was valued at approximately $9.4 billion in 2025 and is forecast to grow to approximately $10.5 billion in 2026 and $20.9 billion in 2034. Asia-Pacific is expected to account for a large share of the market, while North America and Europe are also forecast to expand steadily.
The global air fryer market is expected to expand at a CAGR of approximately 8.99% over the period through 2026. The market is forecast at approximately $9.4 billion in 2025, $10.5 billion in 2026 and $20.9 billion in 2034, indicating long-term growth.
By region, Asia-Pacific is expected to maintain the largest market share, accounting for approximately 46.34% of the regional market in 2025, with China, Japan and South Korea among the main contributing markets. Meanwhile, markets in North America, Europe and Japan are also expected to grow steadily between 2025 and 2026.
By model type, digital models are expected to have an advantage in terms of functionality and connectivity, while basket models are forecast to maintain steady demand in lower price ranges. By capacity, the 3–5 litre segment is driving demand from nuclear families, while supermarkets/hypermarkets and online channels are leading distribution.
In the competitive landscape, major companies including Groupe SEB, Midea Group and Koninklijke Philips N.V. continue to expand multifunctional appliances with new features and extend their market reach into emerging markets. New products reported include Cosori's Smart TurboBlaze 6-Quart Air Fryer and Philips' Airfryer HD9867/90.