Hokkaido announced on the 16th that it had signed a comprehensive partnership agreement with 湖池屋. The parties also announced plans to promote the appeal of Hokkaido-produced foods and provide potato chips free of charge to children.
Hokkaido and 湖池屋 signed a comprehensive partnership agreement on the 16th. The two parties agreed to jointly promote initiatives to communicate the appeal of Hokkaido-produced foods more widely.
Specific areas of the agreement include cooperation in disseminating information to ensure a stable supply of Hokkaido-produced foods and strengthen their brands, joint PR through events and campaigns, and collaboration on product development.
The parties are also considering cooperation in social contribution activities, including providing potato chips free of charge to children. They envision promoting economic circulation through new products using local ingredients and support for local producers.
The two parties plan to work out details including the timing of implementation, specific methods of provision and target regions. The initiatives are expected to contribute to greater awareness of food products produced in Hokkaido.