Orion Beer’s brand IP business is reported to have posted record-high profits, drawing attention to the use of IP by Okinawan companies. The feature also introduces salt producer シママース本舗’s effort to build a “salt field” brand around a new logo.
Orion Beer is reported to have achieved record-high profits through its brand IP business. Its high-margin structure, with sales close to gross profit, indicates that IP-based operations have become a core earnings driver.
Other Okinawan companies are also focusing on new areas of IP business that turn distinctive Okinawan elements into products. Efforts to promote brand co-creation marketing that makes use of local resources are reportedly gaining ground.
Salt producer シママース本舗 is moving forward with an initiative to develop its business around a new logo, positioning salt fields as the core of its brand. The effort is described as part of the broader use of IP centered on the Orion brand.