マテリアルグループ announced that it had signed a memorandum of understanding to acquire an 80% stake in Singapore-based PR firm Vero Marketing Services Pte. Ltd. and make it a consolidated subsidiary. The acquisition price is approximately ¥2.337 billion, including associated costs, and the share price plunged.
マテリアルグループ will sign a memorandum of understanding to acquire an 80% stake in Vero Marketing and make it a consolidated subsidiary. The acquisition price is approximately ¥2.337 billion, including associated costs, and the final agreement is scheduled to be signed on 14 December, although this has not been finalized.
Vero Marketing operates in 6 countries—Thailand, Vietnam, Indonesia, the Philippines, Singapore and Malaysia—and has more than 200 consultants. For the fiscal year ended December 2025, it reportedly posted revenue of ¥2.37 billion, operating profit of ¥306 million and net assets of ¥1 billion.
マテリアルグループ aims to combine its customer base built in Japan with Vero's local network to provide PR support for Japanese companies expanding into Southeast Asia and increase the acquisition of overseas projects. The planned acquisition date is described as undecided in a separate document, and the company is examining the impact on its results. Following the announcement, the share price plunged on the 15th, falling ¥116 from the previous day to ¥767 as of 9:43 a.m.