DRIVE’s cotton drawstring pouch has been well received by cosmetics and apparel e-commerce companies and is attracting attention as packaging that avoids disposability, is intended for everyday use, and can provide long-term brand exposure.
DRIVE has developed an original cotton drawstring pouch that has gained support from cosmetics and apparel e-commerce companies. The pouch uses heavyweight cotton fabric that prevents the contents from showing through and is finished with a luxurious grosgrain ribbon.
The pouches are made entirely to order, with combinations of 4 body colors and 31 ribbon colors available. A wide range of sizes, from 5 centimeters to 60 centimeters, can be accommodated.
Because production is overseas, the minimum order quantity is 500 units, but smaller production runs using standardized versions of popular colors are also under consideration.
In recent years, the e-commerce market has seen growing efforts to differentiate packaging and enhance brand value. The pouch has been praised for its strong promotional effect, as it increases opportunities for customers to encounter the brand logo in everyday use. DRIVE plans to develop a premium line using velvet and strengthen its gift-box offerings.