株式会社インフォボックス announced that it will hold the “BUYING SHIFT 2026” conference on 26 November 2026 at Toranomon Hills Forum to discuss purchasing in the AI era. Tim Sanders of G2 and other international guests are scheduled to speak, exploring the future of purchasing from both buyer and seller perspectives. Basic information is also available on the event website.
株式会社インフォボックス announced that it will hold “BUYING SHIFT 2026 — How Will Sales, Customers and AI Co-evolve?” on 26 November 2026 (Thursday) at Toranomon Hills Forum Hall B. Speakers are scheduled to include Tim Sanders of G2, one of the world’s largest software marketplaces, as well as experts from Japan and overseas. The event will explore changes in B2B purchasing from both buyer and seller perspectives. Information is also available on the event website.
The event will provide a forum for discussing new approaches to the purchasing experience, against the backdrop of AI becoming deeply involved in purchasing processes and decision-making and changing how buyers gather information and companies are selected. The second edition of the event will focus on how customers, sales teams and AI will co-evolve, and aims to explore the future of the purchasing experience from both buyer and seller perspectives.