An article in the Global Intelligence series on the Nikkei Business online edition uses game theory to analyse the impact of corporate political messaging on customers, shareholders and employees. Based on empirical research, it explains why a well-intentioned move can result in losses.
This instalment examines the impact of corporate political activity and related messaging on market participants from the perspectives of empirical research and game theory.
It uses specific examples and theory to analyse how political messaging undertaken by companies with good intentions can affect the perceptions and decision-making of customers, shareholders and employees.
The article is positioned as part of a series and is structured around the connection between theory and empirical evidence and the implications for management decisions.