Apple announced its results for the July-September 2026 quarter. Net income rose 12% year on year to $30.711 billion, while revenue came to $114.477 billion, representing an increase of approximately 11-12% year on year. Apple was reported to be keeping its distance from the AI investment race, while it was also said to have passed higher memory costs on to device prices.
Apple released its results for the July-September 2026 quarter, with net income rising 12% year on year to $30.711 billion. Revenue came to $114.477 billion, securing growth of approximately 12% year on year. This showed that sales, centered on the iPhone, remained stable.
In the context of the earnings announcement, Apple was also reported to have shown a stance of keeping its distance from the market trend of intensifying competition in AI investment. At the same time, there were indications that higher costs had been passed on to device prices, drawing attention to the balance between hardware and AI investment.
Overall, the company appears to be maintaining a cautious stance on developments in the AI competition and continuing to operate its strategy by assessing pricing strategies and demand trends for its key products.