NICHIRYOKU entered into a partnership agreement with regard to customer referrals through listings on Town Life Cemetery Match, operated by タウンライフ株式会社. The company will announce any impact on future business performance if a matter requiring disclosure arises.
Under the agreement, タウンライフ will refer to NICHIRYOKU customers seeking to purchase a grave or related products through Town Life Cemetery Match. NICHIRYOKU will provide these referred customers with guidance on and sales of conventional graves, tree burials, columbariums and perpetual memorial graves, and will pay タウンライフ a referral fee when a contract is concluded. A separately agreed flat fee will apply to certain columbariums.
The agreement is intended to expand contact with customers searching for graves online and increase opportunities for visits, consultations and contracts. For each of the three parties, the companies aim to provide proposals tailored to customers’ preferences and improve the efficiency of customer acquisition and promotional expenses linked to concluded contracts.
If an impact on business performance arises that requires disclosure, the company will make a prompt announcement. Through collaboration with external companies, NICHIRYOKU will work to expand its customer acquisition channels, offer proposals addressing diverse memorial needs and improve its earnings capacity.