SAKATA SEED CORPORATION Chairman Sakata Hiroshi (坂田 宏) discussed the company’s exhibition plans for GREEN×EXPO 2027, its flower breeding activities and its contribution to society. He outlined the overall exhibition plan, including the garden exhibit and pavilion, as well as future initiatives such as the development of heat-tolerant varieties.
The 18th installment of the interview series with participants in the International Horticultural Expo featured SAKATA SEED CORPORATION Representative Director and Chairman Sakata Hiroshi (坂田 宏). He discussed the company’s commitment to preserving the flower, greenery and agricultural horticulture industries and promoting a new horticultural culture.
Under the exhibition plan, a garden exhibit will be presented for GREEN×EXPO 2027 in Yokohama, along with an indoor exhibition in a pavilion established in Farm & Food Village. In addition, two 9-day indoor exhibitions will be held during the summer, while the garden is scheduled to be presented through an outdoor exhibition in Urban GX Village.
In flower breeding, the company is developing varieties adapted to climate change, including heat tolerance, disease resistance, cold tolerance and humidity tolerance. Series including SunPatiens, zinnia, begonia and globe amaranth were introduced. Initiatives to improve vase life were also presented, including the pollen-free PF series and the sunflower variety “Kagayaki.”
As the significance of GREEN×EXPO 2027, the company expressed its intention, as a local company in the flower, greenery and agricultural horticulture industries, to support the expo’s theme, “The Future Landscape of Happiness,” and create an exhibition that spreads seeds around the world. The pavilion exhibition, themed “Traveling Seeds and Me,” is planned to convey the meaning of seeds through experiences in which visitors see, hear, touch and smell.
Throughout the series, the company’s intention to promote the importance of flowers and greenery, the source of seeds, and Japan’s advantage in breeding technology was apparent.