“FUJIYA Smile Switch Festa 2026,” a 不二家 event, will be held at Abeno Harukas Kintetsu Main Store, featuring Peko-chan merchandise and products making their Kansai debut, including Sanrio Characters collaboration products. Interactive activities, including a store-hopping campaign and a make-your-own snack assortment, will also be offered.
Abeno Harukas Kintetsu Main Store will hold “FUJIYA Smile Switch Festa 2026” from 7 to 20 October 2026 at the event space on the second floor of the Tower Building. Centered on 不二家 characters including “Peko-chan, Poko-chan and their cheerful friends” and the long-running best-selling Look brand, the event will feature numerous products making their Kansai debut, following its September event in Ikebukuro, Tokyo.
Sanrio Characters collaboration products will be sold as Kansai debut items, along with the “Sodateru Towel feel Petit Hand Towel,” created in collaboration with the Sodateru Towel brand. The Peko-chan Lotus color will be sold in advance at Abeno Harukas.
The venue will feature a make-your-own snack assortment corner, the participatory “Smile Switch Post” activity, and a store-hopping campaign linking the venue with the Pekolicious Kintetsu Abeno Harukas store, along with a range of other activities for visitors to experience and join.
Customers spending ¥2,500 or more including tax will receive a Peko Fest limited-edition shopping bag. Products will be available in limited quantities, and purchase limits and stock information may apply.