Canon Marketing Japan Inc. is participating as a sponsor company in Tohoku University’s industry-academia co-creation platform, ZERO INSTITUTE. To connect the research results of early-career researchers with social implementation, it will explore technologies and themes through co-creation and collaborate on PoC planning, development of commercialization themes, and use of corporate assets.
Canon Marketing Japan Inc. announced that it will participate as a sponsor company in ZERO INSTITUTE, an industry-academia co-creation platform operated by Tohoku University. The aims are to build relationships with early-career researchers active worldwide, gain early access to research results, and explore promising technologies and themes that can lead to social implementation. By drawing on its expertise in supporting customers, the company aims to create new value that helps solve social challenges.
ZERO INSTITUTE operates as an ecosystem for early-career researchers established on 1 September 2025 and aims to become a platform with more than 100 early-career researchers. Through industry-academia co-creation, it seeks to foster the creation of future industries and create deep-tech startups that contribute to solving social challenges on a global scale.
Its main activities include identifying promising research seeds through research plans and results reports; building relationships through exchanges and dialogue with early-career researchers; planning PoCs that combine research results with Canon Marketing Japan Inc.’s business assets; defining themes for commercializing research results; and monitoring global trends and applying them to business strategy.