Can family outing costs be covered simply by holding shares? 20 carefully selected stocks offering shareholder perks usable at theme parks, zoos, hot springs and hotels

Taking a family of 4 on an outing can now cost more than ¥20,000 for transportation tickets alone, while increases in admission fees and unlimited-ride passes at major leisure facilities are affecting household budgets. According to a survey released in July 2026, the average price of an unlimited-ride pass was ¥5,033 and the average general admission fee was ¥1,768, each marking the largest increase on record. The upper limit for a 1-day adult ticket to Tokyo Disney Resort has been raised to ¥12,400.

Against this backdrop, “outing shareholder benefits” are helping households that want to enjoy leisure activities but are keeping a tight rein on spending. According to Rakuten Securities' Toshiiru, about 110 companies introduced new shareholder benefit programs in 2026, far outnumbering the approximately 40 that discontinued theirs. March is the biggest month for rights eligibility, and the last cum-rights date at the end of March is 29 March. Popular stocks tend to be bought from around February, while the risk of a decline on the ex-rights date has been noted.

The expansion of continuous holding requirements is another point to watch. Keihan Holdings, Kintetsu Group Holdings and Nagoya Railroad added continuous holding for at least 1 year as a condition, meaning investors cannot qualify for the March 2027 rights date and the earliest eligible date is March 2028. Hotel and tourism stocks have also seen some adjustments against the backdrop of a decline in inbound visitors in September, warranting attention to future developments. The article discusses a total of 20 stocks from both the perspective of shareholder benefits and business performance: 17 eligible for the March 2027 rights date and 3 to consider for March 2028.