Advance Create revised its earnings forecast for the fiscal year ending September 2026, changing its net income forecast from a profit of ¥450 million to a loss of ¥391 million. Possible improper accounting has been cited concerning prior-period advertising transactions and the capitalization of software assets by its subsidiary 保険市場.
Advance Create (アドバンクリエ) announced a downward revision to its earnings forecast for the fiscal year ending September 2026, forecasting a net loss of ¥391 million. The previous forecast was for a profit of ¥450 million.
The downward revision follows indications that improper accounting may have occurred in prior-period advertising transactions and the capitalization of software and other assets at the company and its advertising agency subsidiary, 保険市場.
The revision is believed to include corrections to the improper accounting and the recognition of related expenses, raising concerns about the reliability of the financial statements. Additional disclosures are expected to be issued.
Market participants are watching the company’s future plans and implementation of corrective measures, and the assessment of its financial soundness could change as additional information is disclosed.