ROKKO BUTTER CO.,LTD. has released the new QBB Baby Cheese video “QBB as Usual: Snack Edition,” featuring Sunshine Ikezaki (サンシャイン池崎). The previous “Main Edition” surpassed 3 million views within 27 days of release, and the second SNS campaign has also begun.
The new video “QBB as Usual: Snack Edition” has been released, promoting a new concept encouraging consumers to incorporate Baby Cheese into their everyday snacking. Scenes include Ikezaki (池崎) wearing a specially made costume and passionately shouting his message. The work has been released in a “Main Edition,” a “Voice-Only Edition” and a “Making-Of” video.
The previous “QBB as Usual: Main Edition” was released on 17 September and surpassed 3 million views within 27 days. Annual shipments of Baby Cheese exceed 200 million units, and the company says it has achieved the No. 1 value share of the market.
The second SNS campaign accepts entries through X and Instagram. On X, 500 entrants who follow the account and comment on a post between 19 and 25 October will receive a “QBB Original Squeezable Toy,” while 100 entrants between 26 October and 1 November will receive ¥1,000 in QUO Card Pay. On Instagram, entrants can apply by following the account and commenting from 19 October to 1 November, with “QBB Baby Cheese Assorted Packages” awarded to 5 winners.