NECパーソナルコンピューター held the “LAVIE New Commercial and New Product Strategy Presentation” in Tokyo, announcing the integration of the LAVIE brand and a new commercial and new products to mark cumulative shipments of 100 million units.
NEC PC held a media presentation in Tokyo on 27 October. The event featured the announcement of a new tagline indicating the LAVIE brand’s new direction, as well as the unveiling of a new commercial and new products.
Highlighting the milestone of cumulative shipments reaching 100 million units, the company outlined a strategy to integrate its consumer and business PC brands under LAVIE for the AI era. This clarified LAVIE’s positioning as a brand that fits Japanese lifestyles.
Three new models were announced: the student-oriented LAVIE S13, the LAVIE N13 for new employees, and the business flagship LAVIE X14. The S13 weighs approximately 1.1 kg and features a large-capacity 76.1Wh battery, while the N13 offers a comprehensive range of external connectivity ports, including HDMI output. Weighing approximately 1.021 kg, the X14 features a large-capacity battery of up to 99.9Wh and a robust chassis.
The new commercial features Mori Nana (森七菜) and Kurokawa Soya (黒川想矢), and the talk session included live demonstrations. A model of the LAVIE Tab T12N using Android as its operating system was also announced, along with a companion app offering enhanced photo-sharing functionality.