吉野家 will hold its “Topping Festival” at restaurants nationwide from 11:00 on 3 September to 15:00 on 24 September. The 8 eligible toppings will be offered at ¥50 off, with suggested combinations presented as examples of “Favorite Beef.”
吉野家ホールディングス will hold the “Topping Festival” at 吉野家 restaurants nationwide from 11:00 on 3 September to 15:00 on 24 September. The 8 eligible toppings will be offered at ¥50 off their tax-inclusive prices, and the discount applies to both dine-in and takeaway.
The eligible toppings are spicy cod roe and mustard greens mayonnaise, green onion and egg, quattro cheese, green onion and chili oil, kimchi, oni-oroshi grated daikon with ponzu, meat miso and green onion, and special grated yam. They can be added to beef bowls as well as set meals. Purchases of a single topping also qualify, and there is no limit on the number purchased.
Meat Miso and Green Onion will also return during the campaign, along with suggested ways to create a “Favorite Beef” combination. Examples include a large beef bowl with extra green onions and raw egg, a regular beef bowl with extra broth served with pork miso soup, a beef bowl with spicy cod roe and mustard greens mayonnaise, and a beef bowl and abura soba set.
The company says the campaign is intended to encourage customers to discover new ways to combine toppings with their usual orders.
The official 吉野家 website and YouTube channel are also being promoted, and the company reiterated its policy of serving food that is “tasty, affordable and fast.”