When launching new businesses at large companies, a series focused on the role of middle managers examines internal barriers and the difficulty of sharing a vision. Presented in a research-news format, it offers ideas that can be applied in practice.
When pursuing new businesses at large companies, organizations may encounter internal barriers that differ from those faced by startups, as well as difficulties in sharing a vision. The series examines these challenges from the perspective of the role played by middle managers.
Drawing on issues proposed by business scholars, it discusses key considerations for pursuing businesses with no precedent within a company. Presented in a research-news format, it offers ideas intended for use in practice.