A LY Corporation survey found that 88.1% of respondents in Japan feel inadequately prepared for disasters. Across Japan, Taiwan and Thailand, the gap between concern about disasters and actual preparedness became clear, while the impact of misinformation was also highlighted.
According to a survey conducted by LY Corporation in August 2026 among 1,260 people aged 18 to 69 in Japan, Taiwan and Thailand, 88.1% of respondents in Japan said their measures were inadequate. At least three-quarters of respondents in all three markets recognized that they were insufficiently prepared, including 81.0% in Taiwan and 75.0% in Thailand. Earthquakes were the leading concern in Japan and Taiwan, while floods ranked first in Thailand.
Across all three markets, viewing news was the most common prompt for disaster preparedness, cited by 53.5% of respondents in Japan, 63.0% in Taiwan and 68.9% in Thailand. More than 70% of respondents in Japan and Taiwan stocked water and food, while in Thailand, checking disaster news was the most common measure, cited by 74.4% of respondents. Meanwhile, a substantial share had encountered misinformation: 42.6% in Japan, 55.0% in Taiwan and 66.7% in Thailand. False reports about the extent of damage were identified as particularly common.
LY Corporation is promoting digital disaster preparedness tailored to each market. In Japan, it provides the “9.1 Disaster Preparedness Day #Prepare for Disasters 2026” special website and its “In Case of Disaster Timeline.” In Taiwan, it is raising awareness of its safety confirmation feature, while in Thailand it is implementing the “LIFELINE Project” with more than 15 organizations.