フェズ has newly launched data integration with イズミ through its data marketing solution "Urumo Ads." This is expected to enable the end-to-end visualization of advertising and purchase impacts using Izumi's purchase data.
フェズ, which provides the retail data platform "Urumo," has launched data integration with イズミ, an operator of general merchandise stores. The purpose of the integration is to use cross-retailer data, including purchase data, to visualize not only advertising impact but also purchase impact.
The integration will enable Urumo Ads to use ID-linked data from 15 distribution companies nationwide. This is expected to improve the accuracy of planning and targeting and enhance the effectiveness of marketing initiatives for beverage and food manufacturers.
イズミ operates 264 stores mainly in the Chugoku, Shikoku and Kyushu regions, including the Youme Town, Youme Mart and Youme Mall store networks. The integration will connect イズミ's purchase data with Urumo Ads.
Urumo Ads was reportedly used by more than 600 brands as of April 2026, and the company plans to continue strengthening collaboration with partner companies centered on its retail data platform.