中国銀 announced a plan to clarify corporate segmentation at its branches and double the number of companies handled by its call center to 2,000 from October. In April, it brought a corporate call center in Okayama fully online, initially serving approximately 1,000 companies.
中国銀, a subsidiary of 中国銀行, is working to clarify the segmentation of corporate customers at its branches and plans to expand its corporate outreach through the call center. The corporate service center “ちゅうぎんビジネスベース” will serve as the hub for strengthening its corporate customer contact function.
The center, based in Okayama, began full-scale operations in April. Its initial target was approximately 1,000 companies, but it plans to expand the number of customers covered by selecting them based on certain criteria.
6 bank employees are responsible for the operation and make calls to approximately 35 companies per day. Information such as trends in outstanding loan balances is displayed as a reference for conversations, helping staff identify customers’ issues and needs. Each call takes approximately 15 minutes.
The call center plans to double the number of companies it handles to 2,000 from October, and is expected to continue expanding its coverage.