Hotto Link Inc. is promoting a growth-oriented work environment centered on young professionals, with social media marketing support and data analytics as its core businesses. The interview covered the company’s proprietary methods, training programs and organizational culture in detail.
Hotto Link Inc. operates two core businesses, social media marketing support and data analytics, and became listed on the Tokyo Stock Exchange Mothers market in 2013. Its business activities include social media consulting, account management services, influencer marketing, creative production and SaaS offerings such as BuzzSpreader.
The company’s vision is to “create the standard for social media marketing.” It supports clients through data-driven initiatives designed to increase sales and its proprietary methods. The company has proposed ULSSAS as a process for purchasing behavior and places emphasis on initiatives originating with UGC.
The company has approximately 100 employees, 90% of whom joined mid-career. The average age is around 35, with young employees in their late 20s playing a central role. There are also cases of employees advancing to department head positions after approximately 1 year with the company, and many employees achieve results by combining new knowledge with experience from their previous jobs.
Onboarding consists of an approximately 1-month catch-up period and around 10 training programs, with teams handling client work. The company also focuses on supporting learning and fostering communication by providing a brother-sister program for new graduates and Hotto Support, which subsidizes learning expenses up to a monthly limit of ¥5,000.