ZOZO launches new project, developing products with Brooks Brothers (The Japan Net Economy News)

ZOZO has launched a joint development project with Brooks Brothers as part of its collaboration project through ZOZOVILLA. The first product, an Oxford shirt, went on sale on 24 October and can be ordered in 9 combinations of chest width and length.

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The story

ZOZO announced that it would launch a collaboration project with fashion director Kaneko Keiji (金子恵治) through ZOZOVILLA, a mall specializing in luxury brands.

The first product is a custom-made version based on Brooks Brothers' classic Oxford shirt. Customers can choose from 3 chest-width specifications, SLIM / REGULAR / TRADITIONAL, and 3 length specifications, SHORT / MEDIUM / LONG, for a total of 9 combinations. The price is ¥19,800 including tax, and the shirt is available in 2 colors, White and Blue Stripe.

Kaneko said, “The chest width and length of ready-made shirts are fixed as a set, but I wanted to make it possible to choose each one freely,” and indicated a policy of expanding initiatives with brands in the future.

At a glance

Business partnersLaunch of an Oxford shirt jointly developed with Brooks Brothers as the first product

PeriodThe product launched on 24 October was the first release

AmountCustomers can choose from 9 combinations (3 chest-width options × 3 lengths)

NatureDeveloped as a collaboration project between ZOZO and Brooks Brothers

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