Pan Pacific International Holdings will take over the Toys "R" Us business. The operator of Don Quijote stores providing turnaround support may bolster its growth strategy in the toy market.
Pan Pacific International Holdings positions the domestic toy market as a growth area, and the market size is said to have remained above ¥1 trillion amid the declining birth rate.
The company has disclosed its policy of taking over the Toys "R" Us business, which is expected to expand the range of toy products it handles.
The market is said to target customers ranging from babies to children, while growth in the kidult market has been identified as a future growth driver.