Major pickles producer ピックルスホールディングス operates OH!!!, a fermentation theme park on the grounds of Noninji Temple at the foot of Mount Tenran. Its food-service and retail business concept got underway in 2018, and the site now operates as a complex facility including a bakery and café. The venture was launched through a subsidiary that markets its flagship product, Gohan ga Susumu Kimchi.
OH!!!, a tourism complex on the grounds of Noninji Temple at the foot of Mount Tenran in Hanno, Saitama Prefecture, is presented as a facility focused on fermented foods and vegetables, with a restaurant, retail outlets and bakery.
The food-service and retail business is operated by a subsidiary of ピックルスホールディングス, which markets its flagship product, Gohan ga Susumu Kimchi. The business is described as an unfamiliar area for the company.
The concept for OH!!! began taking shape in 2018, with the aim of developing a new source of revenue by targeting growth in external markets. Director Onaka Shinji (尾中真二) was placed in charge of the new business.
At the outset, the business lacked expertise in food service and retail, and each day involved continuous trial and error, according to the headline.