PICO has announced that it will hold a new product launch event for Japan at 16:00 on 3 September. The official hashtag includes PICOSpacePro, but no specific product name has been disclosed at this time.
PICO's official Japan account announced on 19 August 2026 that it would hold the "PICO 2026 New Product Launch Event" in Japan. The event is scheduled for 16:00 Japan time on 3 September 2026. The post contained no product description, only a tagline and hashtags, but impressions exceeded 80,000 within half a day, attracting numerous reposts and quote posts.
The published hashtags include PICOSpacePro, and the event is currently believed to be the Japanese launch of a new flagship headset. Officially, however, specific details such as specifications, pricing and the release date have not been disclosed.
PICO has gradually released information at events in Beijing and at GDC about a next-generation device called Project Swan. Known elements include a Micro-OLED display, higher resolution, a dual-chip configuration comprising a dedicated XR chip and an SoC, low latency, and the PICO OS 6 operating system. However, it has not been confirmed whether the PICO Space Pro to be announced on 3 September is the same product.
The announcement is viewed as targeting the Japanese market with an eye to price and performance competition with the Quest series. Observers have pointed to market conditions in which the reason to switch is being questioned before specifications that would help consumers consider switching. Further official announcements are expected to disclose details such as weight, price and the release date.
In subsequent updates, additional features or changes specific to the Japanese version, as well as formal guidance on the Japanese release timing, are expected to be the main points of focus.