Seven-Eleven Japan is partnering with and ST HD to sell Seven-Eleven exclusive products from niko and ... and LOWRYS FARM at stores nationwide from the 25th. The companies will offer high-value-added products, including socks and outer T-shirts, and have set a target of doubling apparel-related sales compared with FY2025.
Seven-Eleven Japan and and ST HD announced a new apparel initiative at Seven-Eleven stores nationwide, holding a joint announcement in Tokyo on 8 September. The initiative will feature Seven-Eleven exclusive products from the niko and ... and LOWRYS FARM brands, with sales beginning this autumn and thereafter.
Products will include socks priced at ¥715 and ¥880, outer T-shirts at ¥1,989, and sweatshirts at ¥3,278. Seven-Eleven will handle basic staple items through its in-house private brand, Seven Premium Lifestyle, while offering fashion-oriented products in collaboration with and ST HD.
and ST HD aims to acquire new customers through approximately 22,000 Seven-Eleven stores nationwide, with the goal of attracting younger shoppers. The companies' partnership is also connected to the background of the FOUND GOOD business operated in partnership with Ito-Yokado, and is expected to form part of the broader competition to strengthen apparel offerings.
Seven-Eleven plans to continue handling basic items such as underwear and socks through its in-house private brand, Seven Premium Lifestyle, while expanding high-value-added products together with and ST HD. Demand related to rainy weather and overnight stays will continue to be addressed through Seven Premium Lifestyle as before.
and ST HD Director Chiaki Kobayashi explained, "We have 22 million members of our own e-commerce site, but our coverage is limited geographically. We want to communicate our brand awareness and appeal through Seven-Eleven's retail floor space."