Skylark Holdings announced plans to open its first delivery-only restaurant in central Tokyo. It is considering offerings spanning existing brands and the development of delivery-focused menus to attract busy businesspeople, including high-rise condominium residents.
Skylark Holdings indicated that it plans to open the first of its planned delivery-only restaurants in central Tokyo. It is advancing the project in response to consideration of a reduction in the consumption tax on food, targeting demand from residents of high-rise condominiums and other customers. Because its existing brands are primarily based in suburban locations, the company aims to strengthen supply in both suburban and central urban areas.
Chairman Tani Makoto (谷真) said the concept would focus on condominiums and high-rise buildings in Tokyo’s 23 wards, explaining that “there are overwhelmingly too few restaurants.” He indicated that the company envisages offering products across multiple brands, ideally allowing customers to order hamburgers, Chinese-style rice bowls, yakisoba, and other dishes at the same time.
The delivery-only format is known as a “ghost restaurant.” It has no space for dine-in customers and can reduce opening costs by operating from a small property.
The policy announced this time is premised on introducing the format, but no specific opening date or number of stores has been disclosed.
The report is based on an interview by Kyodo News.