キュリエ, an e-commerce seller of ink, introduced Mieruka GEO and published a case study showing that its brand-name mention rate in AI search improved from the 30% range to as high as 42%. The case study also describes the initiatives and specific measures taken before and after implementation.
キュリエ is an e-commerce business that sells compatible products for printing ink. In preparation for the era of AI search, it compared Mieruka GEO with 5 companies in Japan and overseas before deciding to implement it. After implementation, the company established a system for continuously monitoring 20 prompts each week through LLM research and analysing the data collected with Claude to determine the priority of its initiatives. It is using this approach to increase its exposure in AI search and is proceeding with efforts to add information to service pages and improve its brand information.
Reasons cited for the implementation included the breadth of information collected, ease of use in a Japanese-language environment, flexible configuration of data unavailable in other tools, comprehensive customer support when issues arise, and a system for disseminating AI-related information. After evaluating these factors, the company selected Mieruka GEO.
Specific initiatives following implementation included adding service pages, enhancing brand information, creating new competitor-comparison articles, and identifying and addressing pages that had not been indexed. These efforts were designed to increase exposure in AI search and structure information to encourage mentions of the brand name.
As a result, a case was identified in which the brand-name mention rate on Gemini improved from the 30% range to as high as 42%, while the citation rate improved from the 20% range to as high as 30%. The company's future goal is to visualise the connection between GEO initiatives and conversions and measure their contribution to actual conversions.