istyle has adopted Contentsquare for its beauty platforms @cosme and @cosme SHOPPING. Combined monthly visitors exceed approximately 15 million.
istyle operates a beauty platform business centered on @cosme, which attracts approximately 15 million monthly visitors, integrating media, e-commerce and physical stores.
The group has adopted Contentsquare to analyze and optimize user behavior data, and is reportedly pursuing improvements to the user experience across its websites and shopping services.
@cosme serves as a core platform connecting beauty information with e-commerce, and efforts are expected to continue to strengthen customer engagement through the platform.