Yamashita Tomohisa (山下智久) has been appointed brand ambassador for Yamashita and revealed that his 96-year-old grandfather also uses the company's care equipment rental services. A new commercial launch event was held in Tokyo, where the company announced a refresh of its brand identity and the launch of its new service, “YAMASHITA CARE365.”
At a new commercial launch event held in Tokyo today for Yamashita, which provides care equipment rentals and linen supply services, it was announced that Yamashita Tomohisa (山下智久) had been appointed brand ambassador. The commercial is titled “Yamashita Changes Things” and is scheduled to air in the Kanto region from 18 September. A representative of the company also attended the event and gave remarks celebrating the appointment.
Looking back on filming the commercial, Yamashita Tomohisa (山下智久) said that it proceeded in a warm atmosphere and included challenging scenes, such as jumping from a 1.5-meter platform. He also discussed the care taken in the production. Regarding the brand image, he commented that caregiving is an important field supporting the foundations of society and that the company supports society through its rental services.
Yamashita Tomohisa (山下智久) also said that his grandfather is 96 years old and uses the company's rental services, adding, “I’m being helped, too.” During the event, he discussed the brand’s approach and its future prospects, including the expansion of services through the use of technology in a conversation with the president.
The launch of “YAMASHITA CARE365” as an initiative under the new brand was announced at the event, and Yamashita Tomohisa (山下智久) expressed his desire to promote social contribution through his activities. He cited going to the gym and using saunas as ways of maintaining his health and refreshing himself, emphasizing the importance of balancing his future activities with health management.