BREATHER’s REBOO refresh item sold more than 10,000 units over the past 3 months. Sponsorship of e-sports events is considered to have contributed primarily to broader brand awareness.
Cumulative sales of REBOO, a nasal-inhalation refresh item sold by BREATHER, exceeded 10,000 units over 3 months. The product is intended for a broad range of uses, from a change of pace when users want to concentrate to everyday refreshment.
The product is developed by BREATHER, founded in 2019, and is designed to support a transition into a focused mode through fragrance and deep breathing. Its design makes it easy to pick up as a lifestyle accessory.
Inspired by ya dom nasal inhalers, its fragrances were developed specifically for the Japanese market, including original flavors such as craft cola and ume pepper. The product is positioned as something that fits into everyday life rather than as a medicine. The sponsorship of EPOS Business is viewed as having contributed to greater awareness among potential purchasers.
A sales representative said that maintaining the current momentum could bring sales within reach of tens of thousands of units, while expressing the company’s aim to update the concept of refreshment in Japan, rather than focusing solely on the numbers.