売れるネット広告社グループ and the Japan Information Technology Association have entered into a strategic partnership focused on AI agents and international standard codes. The parties will pursue research and commercialization of a new management model aimed at advancing e-commerce, advertising and M&A and enhancing corporate value. Summary of approximately 80–120 Japanese characters. placeholders
売れるネット広告社グループ and the Japan Information Technology Association have entered into a strategic partnership in the fields of AI and data science. By combining expertise in direct marketing and e-commerce with AI agents and standard codes, the parties will pursue research and commercialization of a new management model aimed at increasing sales, profits and productivity through AI and enhancing corporate value.
Specifically, they are considering the development of a system in which AI analyzes customer, product, advertising and market data and provides integrated support ranging from customer analysis to LTV enhancement. In the future, the parties also intend to explore the use of AI not only in e-commerce and D2C, but also in corporate analysis, the identification of potential M&A targets, due diligence and PMI.
In their efforts to integrate international standard codes with generative AI, the parties will combine AI with UN-related information classification systems, including UNSPSC, and research a data platform that classifies data using standardized code systems so that AI can accurately interpret its meaning. They aim to build an environment for cross-functional data utilization.
The parties will also advance the use of the Data Science AI Research Management Assistant and research into AI triple-entry bookkeeping. By visualizing intangible assets and analyzing the impact of AI investment on corporate value, they aim to establish a new valuation model that treats AI as capital capable of generating profits and corporate value.