The CRM Council announced the winners of the 2026 CRM Best Practice Awards on 14 October 2026. A total of 13 groups received awards, comprising 11 companies and 2 local governments.
The CRM Best Practice Awards, organised by the CRM Council, aim to promote customer-centric management and recognise best-practice cases. The awards have been presented annually since 2004. This year's awards notably included both companies and local governments, with the names of the award-winning models also shown in the list.
Nestlé Japan received the Active Community Realisation Model award, while Macnica Holdings, Inc. received the Customer Portal Self-Service Promotion Model award. Among local governments, Kobe City received the Web-Linked Citizen Services Improvement Model award, and Yokosuka City received the Multilingual Local Government Welfare Consultation Model award.
Fujieda Jun-kyo (藤枝純教), Representative Director of the CRM Council, spoke about the importance of continuously promoting CCRM. A Continuity Award was presented for four consecutive years of receiving an award. The companies among this year's winners include NTT DOCOMO, Vision, FORUM8, Honda Auto Mie and Macnica Holdings, Inc. The awards ceremony is scheduled for 5 November, followed by the award-winning case presentation on 11 November.