An article examining the relationship between “good companies” and authenticity has been published as the seventh installment of the Liberal Arts at the Frontier of Social Innovation series. The article reportedly considers how debates over woke issues, the environment and DEI influence corporate brand expression.
The article was published as the seventh installment of a liberal arts series on social innovation and reportedly examines the relationship between the concept of a good company and authenticity.
The article reportedly points out that active engagement with social justice, the environment and DEI, described as woke, is often readily transformed into advertising-oriented brand expression, and that efforts are made to package it as polished rhetoric. It also touches on copywriting techniques and the role of expression.