The craft ale "Oita Kabosu Craft Ale," made using the juice and peel of Oita-grown kabosu citrus, will be launched by Beer the First. The launch date is 12 October 2026, with an alcohol content of 5%, a 350ml can, and a price of ¥398 excluding tax. It is positioned as an upcycled product jointly developed by AEON, Japan Airlines, and ハマノ果香園.
Oita Kabosu Craft Ale is a new upcycled product made using kabosu juice and peel. Developed by Beer the First, it is scheduled to be launched as a craft ale that makes use of kabosu's flavour.
The launch information and specifications state that the alcohol content is 5% and that it comes in a 350ml can. The product is treated as a new product, with the launch date listed as 12 October 2026.
The 3 parties identified as joint development partners are AEON, Japan Airlines, and ハマノ果香園. The product is promoted for its use of regional produce and the upcycling of resources.
The reference retail price is ¥398 excluding tax. Future market trends and the expansion of the sales area are among the points attracting attention.