Why Are Companies Rushing to Enter Japan’s Rapidly Expanding Pickleball Market? Representatives from Sansan and Dentsu Look Beyond the Boom

The number of people playing pickleball in Japan is rapidly increasing, and companies are entering the market one after another. Representatives from Sansan and Dentsu Group outlined the outlook.

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The story

Pickleball is reportedly gaining popularity in Japan. Against the backdrop of a growing player base, attention is also focused on trends in related services and events.

The article focuses on representatives from Sansan and Dentsu Group discussing the outlook. It points to the potential for initiatives and partnerships aimed at what lies beyond the boom.

At a glance

Market TrendsPickleball is rapidly gaining popularity in Japan

Companies entering the marketRepresentatives from Sansan and Dentsu Group discussed the outlook

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