Nikon has officially announced the Nikon Z5IIC overseas, but no official announcement has yet been made in Japan. Pricing, supply, the announcement process and adjustments to its domestic strategy have been cited as possible reasons for the delay in announcing it in Japan.
While Nikon has officially announced the Nikon Z5IIC overseas, no official announcement has yet been made in Japan, and discussion continues over the timing of its launch for the Japanese market. Its appearance at a domestic event and campaign information on overseas websites have been cited, suggesting that the announcement may be delayed in Japan. Whether it will be launched in Japan remains undecided, and attention is focused on future developments.
The difficulty of setting a price has been cited as one reason for the delay in announcing it in Japan. The weak yen and rising component costs make it difficult to determine an appropriate price for the Japanese market, and it has been suggested that the overseas price may not be applicable without adjustment. This is considered one factor behind the delayed launch in Japan.
Supply has also been cited as a factor. Demand for this new category of compact full-frame camera is difficult to forecast, and it has been reported that Nikon may first supply Europe and the United States, assess production conditions, and then roll out the product in Japan.
Issues with the announcement process and a possible review of the sales strategy have also been discussed. One view is that domestic personnel may not have been able to respond in time for an announcement after Silver Week, while another is that Nikon is considering a marketing approach different from that used for previous models. The overall delay in launching new products may also be having an impact.