IP mixer announced that it will hold a POP-UP STORE at Yurakucho Marui featuring a collaboration between the National Gallery in London and hololive’s Juufuutei Raden (儒烏風亭らでん). The event will run from 3 to 12 October 2026 at the SPACE5 venue, from 11:00 to 19:00, with free admission.
The POP-UP STORE for “Masterpieces of the World Reflected in Juufuutei Raden’s (儒烏風亭らでん) Eyes — A Shared Art Journey,” a collaboration inspired by masterpieces from the National Gallery in London, will be held for a limited time at SPACE5, the event space on the 8th floor of Yurakucho Marui, from 3 October (Saturday) through 12 October (Monday, public holiday) 2026.
The event will offer a lineup of products, including fragrance mist and tableware supervised by Juufuutei Raden (儒烏風亭らでん), inspired by the worlds of works by Turner, Van Gogh and Monet. IP mixer will provide comprehensive support covering planning and production, overall campaign execution, PR communications and POP-UP STORE operations.
To commemorate the POP-UP STORE, collaboration products will also be sold in limited quantities through the Marui Online Store. Life-size panels are also planned for visitors, and the company has indicated its intention to continue developing tie-up projects using IP from Japan and overseas.