The subsidiaries of Trailhead Global Holdings, which is backed by Trailhead, held a tonkotsu ramen tasting event in Mongolia and received favorable reviews. Local sales will begin in November through cooperation with Onono, with preparations for sales in Kazakhstan also under way.
A tasting event held in Töv Province, Mongolia, primarily offered one serving of the Gift from the Mountain Cabin tonkotsu ramen, with tastings totaling 1,004 servings. There were 294 survey responses, and feedback on the flavor and requests for future improvements were compiled.
A combined 71.8% rated the flavor as “very good” or “good,” 74.1% said they would like to eat it again, and 83.3% said they would recommend it to others. Key requests for improvement included reducing the saltiness, expanding the toppings and offering a wider range of flavors.
The results will be used to determine sales prices and formats in Mongolia, select sales channels and consider future product specifications. The company also announced that sales are scheduled to begin on 1 November 2026 at a Japanese-style convenience store in Ulaanbaatar operated by Onono.
4. The announced schedule calls for sales to begin at an Onono-operated convenience store on 1 November 2026, wholesale sales activities to begin during the same month, and sales in Kazakhstan to begin after local procedures have been completed.