OOTOYA Holdings Co.,Ltd. will hold its “New Rice Festival” at Gohandokoro restaurants nationwide from 1 November through 30 November 2026, serving new-crop rice with all rice orders during the period. It will also distribute a “free large-serving rice upgrade coupon” through its official app, making the upgrade free for dine-in customers only.
The festival period and change in the rice served are announced first, with new-crop rice to be served at OOTOYA Gohandokoro restaurants nationwide. The announcement also states that, during the festival, the official app will offer a coupon allowing customers to upgrade their rice serving free of charge.
The announcement provides details on OOTOYA's commitment to white rice, including its policy of using 100% domestically grown rice and promoting local production for local consumption. It lists the varieties and characteristics of the rice used in each region. Blend varieties suited to each region, from Hokkaido through Kyushu, are introduced, with a note that the production areas and blends may change depending on the time of year.
The coupon terms state that the eligible period is 1 November 2026 (Sunday) through 30 November 2026 (Monday), and that all OOTOYA Gohandokoro restaurants are eligible, although some stores are excluded. Takeout and delivery are excluded, and the coupon discounts the large-serving charge for 1 meal per device, among other detailed conditions.
The announcement also explains how to obtain the coupon in the official app and present it at checkout, and states that it cannot be exchanged for cash. Orders of a set meal or a standalone serving of rice (five-grain rice) are eligible.