BASE FOOD will partner with Panpan Food Group to manufacture and sell the Multinutrient Bread series for the local market at Hema Fresh in China. The products will launch on 10 September 2026, with distribution planned at approximately 600 Hema Fresh stores across China.
BASE FOOD, a Japanese company specializing in nutritionally complete staple foods, and Panpan Food Group have announced a business partnership to locally manufacture and sell the Multinutrient Bread series, optimized for the Chinese market. The products will launch on 10 September 2026 and will be sold through Hema Fresh, part of the Alibaba Group.
The products will be offered under the Multinutrient Bread series and will differ in specifications from BASE BREAD sold in Japan. Their nutritional profiles, including high protein and high dietary fiber content, have been designed to meet the needs and regulatory requirements of the Chinese market.
The product lineup consists of 3 varieties: chocolate, maple and red bean. Each unit weighs 70g and is priced at ¥9.9, with a shelf life of 60 days. The products are scheduled to launch on 10 September 2026 and be sold at approximately 600 Hema Fresh stores nationwide.
Panpan Food Group is a major agricultural processing company headquartered in Fujian Province, with 17 production sites and broad operations in China and overseas. Hema Fresh is an Alibaba-owned fresh-food supermarket chain that promotes an online-to-offline (OMO) model.
BASE FOOD is a pioneer in nutritionally complete staple foods originating in Japan and has indicated that it will continue rolling out new products locally to meet health-conscious demand in the Chinese market.